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From Festival Markets to Supermarkets!

Chapati Man was created by husband and wife team, Chris and Andrea, in 2007. The idea came from taking left over curry in a wrap to work. Their love of music festivals inspired them to share with other party-goers, the authentic curry recipes Chris grew up with; still being made by Chris’s mother Martha - and the Chapati Man brand was born!

The Chapati Man journey began in 2007 by selling Spicy Indian Wraps at major events and festivals in the UK – their colourful trailer unit is now a mainstay at festivals, such as Glastonbury, Bestival, Camp Bestival and the Lovebox Weekender. Chapati Man was voted No.1 food caterer at Glastonbury Festival 2007 by Virtual Festivals.com – an outstanding achievement in their first year of trading.

More recently (from February 2015), Chapati Man has brought their Spicy Indian Wraps to the City of Londons’ premier pitches of Broadgate Circle, Finsbury Avenue Square and Exchange Square, based at Broadgate London. Trading with StreetDots, Chapati Man have joined a line up of traders that serve lunch to the city workers across Broadgate London, on a Monday to Friday basis.

Chris and Andrea used to go to music festivals as punters for years and spotted a niche in the market. They realised times where changing and festival goers wanted something different, authentic and with more quality to it than burgers and chips – festival organisers knew this too so saw Chapati Man as a breath of fresh air. The food was becoming just as important as the music. The Chapati Man mission was to give festival-goers the choice of a unique, tasty and healthy option! Their purpose-built trailer, emblazoned with their striking Indian elephant design has become a festival landmark and focal point to meet, eat and get back to the entertainment refreshed and satisfied!


THE ORIGINAL FESTIVAL CURRY IN A WRAP!


With the booming success of the festival business and the creation of the Chapati Man brand, Chris and Andrea really thought they could see the brand and concept sitting on a retailer’s shelf – not an easy thing to do but in early 2008 they started exploring these opportunities.

The retail part of the business began in March 2009, with Chapati Man Ltd making its retail debut with a national supply deal with Morrisons. Morrisons believed the Chapati Man brand had the necessary brand authenticity and recipes to plug a gap in the retail snacks market.

Chapati Man's new range of wrap flavours: Chicken Saag, Chicken Tikka Masala and Vegetable Samosa were launched back into Morrisons stores across London and the South East in January 2013.

Our range of food-to-go Indian snacks were launched into Waitrose stores in September 2013 (largest food-to-go and convenience stores). They launched with three of our snacking products: Large Chicken Tikka Samosa, Bhaji Selection + Mango Chutney snack pack and our Aloo Tikkis + Tomato Dip snack pack.  A huge coup for Chapati Man, as Waitrose’ food-to-go fixture is predominantly own label, so to obtain this listing is a huge achievement.

Chapati Man’s chicken saag wrap, with fresh mint chutney and a cachumber salad won the National category at the British Sandwich Designer of the Year Finals 2011. A great achievement and something Chris and Andrea are extremely proud of.

Chapati Man has had many reviews in National sources, such, as Women’s Own, The Sunday People – Take it Easy Magazine, The London Paper, The Grocer, Sandwich and Snack News and Food and Drink News.

Chapati Man appeared on national TV when Chris and Andrea made it through numerous auditions to pitch in front of the Dragons on the cult business programme, Dragons Den. Although they did not get the investment, it was a great experience and an achievement in itself getting onto the show. There was also a priceless comment made by one of the Dragons, Peter Jones when he said ‘your product is fantastic’!

Chapati Man was a #SBS winner in January 2014. Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis (the Dragon on Dragons Den!). Each week Theo rewards businesses that tweet him @TheoPaphitis and describe their business in one tweet including the all-important hashtag #SBS. All great for brand awareness.

Chapati Man has struck a deal with the large food manufacturer, The Sandwich Factory Ltd – they will now be producing wraps exclusively for Chapati Man. Exciting times ahead and a partnership which can only take brand Chapati Man onwards and upwards!

Chris and Andrea’s aim is to make Chapati Man a household brand – nationwide.